Blog
Evidence-based articles about skincare safety during pregnancy.
Ingredients to Avoid During Pregnancy
A comprehensive guide to the skincare ingredients that experts recommend avoiding during pregnancy and breastfeeding.
Understanding INCI Labels
INCI names can look intimidating. Here's how to read ingredient lists like a pro — and why order matters.
How Our Safety Scoring Works
A deep dive into our 5-step scoring pipeline, from EU regulatory data to peer-reviewed research.
Top 10 Pregnancy-Safe Skincare Products
Dermatologist-reviewed picks for a safe, effective skincare routine throughout pregnancy and beyond.
Is Retinol Safe During Pregnancy? The Complete Guide
Everything you need to know about retinoids during pregnancy — the science, the risks, and the safe alternatives.
Bakuchiol: The Pregnancy-Safe Retinol Alternative That Actually Works
Looking for a retinol alternative during pregnancy? Bakuchiol delivers similar anti-ageing benefits without the risks. Here is what the science says.
Pregnancy-Safe Skincare Routine: A Trimester-by-Trimester Guide
Your skin changes every trimester. Here is how to build a pregnancy-safe skincare routine that adapts with you — from first trimester nausea to third trimester glow.
Breastfeeding-Safe Skincare: What You Can and Cannot Use While Nursing
Think you can go back to retinol after delivery? Not if you are breastfeeding. Here is the complete guide to skincare that is safe while nursing.
Natural vs. Synthetic Ingredients: What Pregnant Women Need to Know
Is natural always safer during pregnancy? We break down the science behind natural and synthetic skincare ingredients and what actually matters for your baby.
Pregnancy Acne: Safe Treatments That Actually Work
Hormonal breakouts during pregnancy are common. Here are dermatologist-backed treatments that are safe for you and your baby.
Sunscreen During Pregnancy: The Complete Safety Guide
Chemical vs. mineral, SPF recommendations, and which UV filters to avoid — everything you need to know about sun protection during pregnancy.
Essential Oils and Pregnancy: Which Are Safe and Which to Avoid
Essential oils are popular in skincare, aromatherapy, and wellness — but not all are safe during pregnancy. Here is your evidence-based guide.
Pregnancy-Safe Hair Care: Dyes, Treatments, and What to Skip
Can you dye your hair during pregnancy? What about keratin treatments? A science-based guide to hair care safety for expectant mothers.