VeriMom

Pregnancy-safe skincare checker

Is your skincare safe for pregnancy?

Search any product or paste an ingredient list. We check every ingredient against the evidence in seconds.

Scan a photoPaste ingredients

Free to download · iPhone and Android

You're in the aisle, holding a serum, wondering if it's safe for your baby.

The label says clean. The ingredient list says retinyl palmitate.

Hundreds of ingredients banned in EU cosmetics are still allowed elsewhere.

Brands talk. We check the evidence: ECHA, the EU's CosIng database, PubMed and clinical guidance.

So we built VeriMom: one clear pregnancy verdict for every product, ingredient by ingredient.

Free to start, in your language, and always independent.

Everything you want to know about a product, before you buy it.

The verdict, the ingredients behind it and what to use instead, in one place.

One verdict for every stage.

Pregnancy, breastfeeding and baby skin are each scored on their own evidence, because what's safe changes.

PregnancyBreastfeedingBaby skin
A product verdict in the VeriMom app

Every ingredient, explained. See which ones drive the verdict, and why.

  1. 1Aqua (Water)Safe
  2. 2NiacinamideSafe
  3. 3PhenoxyethanolLow Concern
  4. 4RetinolAvoid

Safer swaps, with a match score. Similar formulas without the ingredients to avoid.

B

Bakuchiol serum

92% match

Filter by what you avoid. Fragrance-free, retinoid-free and more.

  • Fragrance-free
  • No essential oils
  • Alcohol-free
  • Paraben-free
  • Sulfate-free
  • No pore-cloggers

Your shelf, watched. We tell you when a formula changes.

Formula updated

A product on your shelf changed its ingredients. Check the new verdict.

Browse by category

Ingredients to avoid during pregnancy

The ones most often flagged by regulators and clinical guidance. Tap one to see why.

And a whole lot more

  • Evidence, not opinions

    Every score traces back to ECHA, CosIng, PubMed and clinical guidance.

  • Independent, always

    No ads, no affiliate links, no brand deals.

  • Private by design

    Your checks and your shelf stay yours.

  • In your language

    The app speaks 25 languages.

  • Ask Vera

    A pregnancy skincare assistant for the questions labels don't answer.

  • Baby movement tracker

    Log kicks and know when to call your midwife or doctor.

Brands talk. We check the evidence.

Every ingredient is scored for hazard, mechanism and exposure, then checked against pregnancy guidance. When the evidence changes, the score changes.

How we score
Products checked
240,000+
Ingredients scored
28,000+
Brands
27,000+

Questions, answered

How accurate are VeriMom's verdicts?+

Scores combine regulatory hazard data, ingredient mechanisms, exposure considerations, and pregnancy-specific research. They are updated as evidence changes.

Does VeriMom replace medical advice?+

No. VeriMom is an educational decision-support tool. Always discuss personal medical concerns with your healthcare professional.

Which evidence sources does VeriMom use?+

The scoring system draws from EU CosIng, ECHA, PubChem, PubMed, and additional curated scientific evidence.

Can I use VeriMom for free?+

Yes. Ingredient checks, product searches, and core safety scores are available free in the app.

What if my product isn't in VeriMom?+

Scan the label in the app. We read the ingredient list, score it on the spot and add the product for everyone.

Does VeriMom cover breastfeeding and baby skin?+

Yes. The app scores every product for pregnancy, breastfeeding and baby skin separately, because the evidence differs for each stage.

Ready when you are.

Check your first product in under a minute. Free on iPhone and Android.

Get the full experience in the VeriMom app